our expertise

Google Analytics Authorised Consultants

• specialists in website performance measurement: The better the data, the better your decisions will be on improving the acquisition, conversion and retention of users on your site. Moneyspyder offers in-depth strategic web analytics services, customised to the business needs of each client.
  
  As Google Analytics Authorised Consultants we are recognised by Google as specialists in all aspects of Google Analytics (GA). Moneyspyder is ideally placed to assist you in getting the most value from Google Analytics.
• implementation: Bill Hunt, CEO of Global Strategies International has been quoted as saying 'Eight out of 10 implementations of web analytics solutions are incorrectly set up.' At Moneyspyder we have assisted many clients with the implementation and refinement of Google Analytics on their website. We have a proven track record of successful GA implementations and have introduced many businesses to the value of making business decisions based on refined, precise and accurate Google Analytics data.
  
  For example, our clients have seen value of capturing and correctly analysing internal search data such that they can see what proportion of revenue is generated through on -site search enabling them to see where development needs to be focused. Using on-site search data our clients take the guess work out of seasonal variations when purchasing product lines. The real value of email marketing campaigns is only a few clicks away.
  
  At the most basic level of engagement Moneyspyder will review your existing GA implementation and advise on improvements. Take a look at one of our recent blog posts to get more from Google Analytics than just the out-of-the-box solution.
• training and consulting:Getting maximum value from Google Analytics involves more in-depth data-gathering techniques and analysis:
  
  - advanced and custom data segmentation
  - custom reporting
  - advanced profiles and filters
  
  Fundamental to the effective use of Google Analytics is aligning your Google Analytics usage with your overall business growth strategy. The first and probably most important step to take is the identification of your Business Objectives and Key Results (OKR). Knowing what you want your business to achieve means you can measure the degree of success through Key Performance Indicators (KPI). KPI identification, measurement and reporting form the backbone of advanced Google Analytics usage.
  
  Based on the old Chinese proverb 'Give a man a fish and he will eat for a day. Teach him how to fish and he will eat for a lifetime', we feel that our clients get most value through a process of 'mind-share'. Rather than sitting you down in a classroom and subjecting you to a few hundred powerpoint slides, the act of jointly working through your Google Analytics implementation, understanding your business, jointly discovering and refining your OKRs and KPIs gives us a great opportunity to guide you through the learning process. Using the tools, practising the skills and analytical thought processes means that the exercise is as much a hands-on learning experience as it is a discussion about growing your business.
  
  All our clients are now well versed in getting more out of Google Analytics. We have demonstrated the techniques required to refine the data that is capture by Google Analytics such that they have applied their new skills to all areas of their web properties. Moneyspyder has seen a growth in the usage of Google Analytics in our clients long after the first engagement.
• continuous improvement:To us, engaging with a client is the act of forming a new partnership. We feel that we have an on going commitment with all our clients to help them grow their businesses. Given that we have a track record of growing our clients' businesses it is inevitable that their usage of GA changes as they grow. We are passionate about maintaining this growth momentum.
  
  Over the two and a half years, all Moneyspyder clients have demonstrated strong business growth both confirmed and assisted by Google Analytics.

Google Analytics @ Moneyspyder